The MassMutual partnership with The Players' Tribune was the top branded content in January
NEW YORK, February 7, 2019 (Newswire.com) - Shareablee Inc., the global leader in audience-based social media measurement, today released their January 2019 ranking of the most socially engaged sports media brands across the United States. Sports media brands increased 10.1 percent overall and represented a total of 1.026 billion actions (post-level reactions, shares, comments, retweets and likes) across Facebook, Twitter and Instagram over the last month.
The Bleacher Report – Turner Sports Network led the ranking with 421.5 million actions, followed by ESPN (259.4 million actions), Barstool Sports (129.7 million actions), theScore (34.2 million actions) and Overtime (32.9 million actions).
Other Notable Findings:
· ESPN ranked first in the video category with 421.8 million views last month. Turner Sports came in second with 246.3 million while Barstool Sports came in third with 195.7 million
· The fastest-growing number of engagements for a U.S. sports TV network in January was Sports Media: Oath Inc. (ranked twentieth), with 88.1 percent growth in overall engagement since last month
· In terms of branded content, The Players’ Tribune had the highest engagement on their branded content with over 31,000 actions, partnering with MassMutual. The content featured a three-minute video depicting the touching story of Anthony Hitchens, football linebacker for the Kansas City Chiefs, as he reflected on the impact his adoptive family has had on his growth, both personally and on the field. It was the second-most viewed branded content video at 1.07 million views in January
· The most viewed branded content video was from X Games, with over 1.23 million views, partnering with Harley Davidson. The one-hour video consisted of a motorcycle snow hill climb race from the X Games in Aspen, Colorado
Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights with clients in more than 15 countries.
Source: Shareablee Inc.