ESPN Leads Shareablee's November Branded Content Ranking for Sports Media

Bleacher Report-Turner Sports Network leads in social media engagement

Shareablee Inc., the global leader in audience-based social media measurement, today released their November ranking of the most socially engaged sports media brands across the United States. Sports media brands rose 14.3 percent overall and represented a total of 990.3 million actions (post-level reactions, shares, comments, retweets, and likes) across Facebook, Twitter, and Instagram in over the last month. 

The Bleacher Report – Turner Sports Network led the ranking with 373.9 million actions, followed by ESPN (210.5 million actions), Whistle Sports (115.4 million actions), Barstool Sports (102.6 million actions), and Overtime (26.2 million actions).

Notable Findings:

  • ESPN had the highest engagement on their branded content with 243.1 actions, partnering with Exxon, Coca-Cola and Dove Men+ Care, followed by Turner Sports and CBS Sports.
  • ESPN ranked first in the video category with 409.4 million views last month. Whistle Sports came in second with 284.8 million while Turner Sports came in third with 127.6 million.
  • The fastest growing U.S. Sports TV Network in November was Overtime (ranked fifth), with 58 percent growth in overall engagement since last month and 989 percent growth since November of 2017.

About Shareablee

Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights with clients in 15+ countries.

Source: Shareablee Inc.