New York, New York, November 8, 2016 (Newswire.com) - Shareablee, the leading authority on social media measurement and intelligence has been busy keeping a pulse check on the election and the Republican and Democratic nominees' social performance. In a review of their Facebook video performance the weekend leading up to the election, November 5 to 6th, both Donald Trump and Hillary Clinton seemed to have changed content strategies a bit from pushing platform agendas to go and vote messages. Linked is the recent blog post with data on Facebook performance this past weekend.
"The candidates don't seem to be pushing platform agendas as much as the 'GO AND VOTE' message; with the Trump campaign focused on LIVE Facebook video while at rallies and the Clinton Campaign focused on the election journey. It's a tale of two different methods to get to the same message," noted Gloria Stitt, Head of Marketing & GM of Media.
The candidates don't seem to be pushing platform agendas as much as the 'GO AND VOTE' message; with the Trump campaign focused on LIVE Facebook video while at rallies and the Clinton Campaign focused on the election journey. It's a tale of two different methods to get to the same message.
Shareablee is the first and only industry-level measurement solution for media companies and brands wanting to understand the impact and effectiveness of their cross-platform social media campaigns. The platform is now available globally, with clients in 15 countries worldwide.
Shareablee currently captures the real-time interactions of more than 800M consumers against its global dictionary of brands, publishers, TV shows, influencers, celebrities and more. The company marked its third anniversary in February with 300 percent revenue growth in 2015 and 200 clients. Shareablee's roster of platform clients consists of many industry leading media companies and brands, including the NBA, Warner Bros, P&G, Hulu, NBC, AOL and Luxottica. The platform also includes subscribers from leading advertising agencies represented by Publicis, WPP and Interpublic Group.
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