NEW YORK, December 11, 2018 (Newswire.com) - Shareablee Inc., the global leader in audience-based social media measurement, today announced long-time advertising and marketing veteran Chris Puckett as VP of their newly formed Agency Partnerships team. Puckett is a digital advertising leader, having held key roles at Google, Facebook, Fullscreen, BuzzFeed and most recently, UNILAD.
“Agencies play a critical role in the continued growth of social media, particularly as advertiser spend and new formats like branded content continue to gain momentum,” said Shareablee Founder & CEO Tania Yuki. “I’m excited to welcome Chris to the Shareablee team to work with our agency partners to grow this space together. Chris is truly a force in our industry.”
During Chris’ four years at Google he spearheaded the launch of Google Ad Manager. Chris was also one of the earliest members of the Facebook ad sales team, convincing agencies and CMOs for the first time, that social media was a worthy investment. Chris then joined the BuzzFeed to start their advertising sales team. From there, Chris went on to help start Rogue Fitness, one of the largest and fastest growing sports ecommerce sites. After Rogue, Chris went to Fullscreen where he helped create some of the largest Influencer sponsorship partnerships with household consumer brand names, and many of the largest digital Influencers. Most recently, Chris was the lead of UNILAD’s American office and helped launch the popular U.K. brand in the U.S.Agencies play a critical role in the continued growth of social media, particularly as new formats like branded content continue to gain momentum - and advertiser spend. I'm excited to welcome Chris to the Shareablee team to work with our agency partners to grow this space together. Chris is truly a force in our industry.
“I’m thrilled to join the team at Shareablee and am proud to be a part of their unmatched potential in the social media data industry,” said Shareablee’s new VP of Agency Partnerships Chris Puckett. “I couldn’t be more eager to be entrenching Shareablee even more deeply into the advertising ecosystem.”
Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights with clients in 15+ countries.
Source: Shareablee, Inc.